Meet Scroll — The Native zkEVM Scaling Solution for Ethereum
Scroll is a project aimed at improving the online content consumption experience for users. With the proliferation of ad-blockers and the increasing use of subscription-based models, the traditional advertising model for web content has been put under a lot of strain. Scroll aims to change this by offering an alternative way for content creators to monetize their work while at the same time giving users an ad-free reading experience.
Scroll operates on a subscription-based model, where users pay a monthly fee to access a network of websites that have partnered with Scroll. When users visit a website, the content loads without any ads, and the user’s subscription fee is split among the partnered websites they visit based on how much time they spend on each site. This means that content creators are still being compensated for their work, and users get an uninterrupted reading experience.
Scroll has partnered with some of the biggest names in online publishing, including The New York Times, The Atlantic, and Vox Media, among others. This has allowed them to build a robust network of websites that users can access for a single subscription fee. In addition, Scroll has also partnered with Brave, a privacy-focused web browser, to integrate their subscription service into the browser.
Scroll offers an innovative solution to the challenges facing the online content consumption model. By creating a more direct relationship between content creators and users, Scroll aims to create a sustainable model that benefits everyone involved. With the support of some of the biggest names in online publishing, it is clear that Scroll has the potential to make a significant impact on the future of online content consumption.
